Friday, December 20, 2019

ELEY Takes Aim at SHOT Show

ELEY is proud to be returning to the Sands Expo Centre, Las Vegas in January to showcase its range of world leading ammunition and introduce three brand new products. On stand 14207, level 2, ELEY will also be unveiling its new Factory Class for competitive benchrest shooters.

Taking place January 21st – 24th, ELEY will be welcoming dealers and distributors onto the stand to learn more about what makes the world’s most consistently accurate ammunition.

Building benchrest shooting

ELEY will be promoting two brand new semi-auto benchrest rounds – Precision and Outlaw. Both of which will be on display in the New Product Centre.

Semi-auto benchrest precision benefits from the engineering expertise behind the industry’s leading .22LR target round – ELEY tenex. ELEY’s continuous research and development into semi-automatic target shooting has created a new round with superior precision. ELEY understand accuracy, consistency and reliability is the only way to win a benchrest match and this new cartridges feature ballistic characteristics to outperform the rest and dominate in the most demanding conditions.

Breaking the rules in .22LR accuracy, ELEY semi-auto benchrest outlaw delivers outstanding performance and reliability in every round. The new ammunition ensures shot-to-shot consistency with exceptional internal ballistic performance. Whether training or competing, ELEY semi-auto benchrest outlaw provides the accuracy standards expected from ELEY.

ELEY is always looking for ways to grow and develop the shooting sports and, to coincide with the launch of its new semi-auto rounds, has devised its new rimfire discipline ‘Factory Class’. Working in partnership with the American Rimfire Association, Savage Arms and Sightron, ELEY has created an exciting gateway into Benchrest shooting with incredible prizes on offer. This includes the opportunity to win ELEY sponsorship for a year! Pop by the stand to find out more.

.38 super comp ammo delivered direct

Forget special delivery! Enjoy super delivery with ELEY owned US distributor, Killough Shooting Sports (KSS). KSS is pulling out all the stops to help shooters have certified major power ELEY ammunition available at all USPSA matches in 2020. Ammunition can be ordered online at and KSS will take the stress out of shipping, delivering ELEY’s new .38 super comp major round direct to any USPSA match.

Calling on 190 years of ammunition manufacturing expertise, ELEY action .38 super comp major delivers, major power factor for USPSA matches, superior safety and absolute accuracy with controllable recoil.

Michael Atkinson, head of brand for ELEY said: “2020 was always going to be a big year for ELEY. The Olympic Games are taking place in the summer and our flagship cartridge ELEY tenex is being used by six of the current World Number One’s as well as a host of high performing athletes. This has made us want to expand our expertise into new markets and provide competitors with the highest standard of reliable, accurate ammunition for competing.

“We hope our investment will grow and develop different disciplines and introduce more talented marksmen into competitive shooting.”

To find out more about ELEY’s leading range of ammunition, visit To book tickets for Shot Show 2020, head to