Friday, January 17, 2020

SIG SAUER Makes Strategic Push Into Hunting

SIG SAUER, Inc. is pleased to announce further expansion into the hunting category with #SIGHunting, to include a 2020 product line-up geared towards hunters, an expanded presence at SHOT Show 2020, and a preview of what’s to come from #SIGHunting with an exciting new video released today.

“This year SIG SAUER is making a focused push into the hunting category with several exciting new product announcements specifically geared towards hunters. This also includes the introduction of the SIG Hunting experience and lifestyle which will officially kick-off at SHOT with the expansion of our exhibition footprint,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc. “The addition of the SIG Hunting booth will showcase our complete line-up of SIG SAUER products for hunting across our product lines. The look and feel of the booth is rustic, in contrast to the sleekness of the SIG main booth, and will prominently showcase the new CROSS Rifle – the first SIG SAUER precision bolt-action hunting rifle manufactured in the U.S.A., which is already in high-demand.”

The SIG Hunting Booth (#12532) is directly adjacent to the SIG SAUER Main Booth (#12240) at the Sands Expo Center in Las Vegas, Nevada. Product on display in the new SIG Hunting Booth will be the complete line-up of SIG Hunting products including the CROSS Rifle, SIG SAUER Electro-Optics Ballistic Data Xchange (BDX) Rangefinders and Riflescopes, WHISKEY Riflescopes, KILO Rangefinders, SIERRA6 Riflescopes, and SIG SAUER Ammunition Elite Hunter Tipped, SIG Fury, Elite Copper Hunting, and Varmint Predator Hunting Ammunitions.

SHOT Show 2020 is January 21-24, 2020 at the Sands Expo Center in Las Vegas, NV.

View the full #SIGHunting video at sigsauer.com/hunting.