Today's edition of The Dealer Wire is split into two: the morning edition you are reading now, and an afternoon edition that you will receive closer to noon Eastern Time. Why the split editions? That's simple. With SHOT Show just 10 days away, we've received over 120 news items just for today. And trust us, nobody wants to scroll through 120+ items in a single email.

Looking ahead to next week, we will start our annual SHOT Show Special Edition coverage on Thursday, Jan. 15. Due to the volume of news coming out before and during SHOT Show, we will be publishing two daily editions starting next Thursday and running through the close of SHOT Show on Friday, Jan. 23. We will not be publishing The Dealer Wire next week. Instead you will receive the SHOT Show Special Edition.

The Dealer Wire will return on Friday, Jan. 30. For those of you headed to Las Vegas, we wish you a busy and successful SHOT Show. The Outdoor Wire Digital Network team will be there covering the show so please be sure to say 'Hello' if we cross paths.

Barnett introduces the Hyper Raptor GTX crossbow, launching specialized 20" HyperFlite arrows at 425 FPS with advanced features including the Halo System, Rope Hold Roller Ball technology, and TriggerTech Frictionless Release Technology. The package includes premium optics options, arrows, and accessories for hunters seeking high-performance reliability.

The Beretta 1301 Tactical C has been named 2025 Ballistic's Best Defensive Shotgun by Athlon Outdoors' Ballistic's Best awards. The shotgun earned the highest overall score among defensive platforms tested, recognized for exceptional performance, reliability, and real-world defensive capability.

Springfield Armory's Kuna 9mm has won Ballistic's inaugural Best Gun of the Year award, marking the first time this honor has been given to any firearm. Developed in partnership with HS Produkt, the roller-delayed PDW features a monolithic aluminum upper, cold radial hammer forged barrel, and translucent 30-round magazines, with pricing starting at $1,020.

Northland Tackle introduced the Manitoba Mullet jig designed for large predators like trout, pike, and muskies, available in four colors and two sizes. The company also expanded its Smeltinator jig, Buck-Shot Rattle Spoon, and Smeltinator Underspin Jig lines with new sizes and colors.

Yamamoto Baits has expanded its popular Hinge Minnow line with three new sizes (3", 5", and 7") and introduced the Uni, an urchin-style bait featuring bulbed appendages and custom TPE formula for enhanced action and buoyancy.

Big Bite Baits and SteelShad have released new lures including the McMoney Jig designed by pro Mike McClelland, the Alloy Blade, and the SteelShad Coastal Series with premium saltwater hardware and VMC hooks.

RetailBI released its December 2025 Firearm Sales Index showing a -16.4% decline for the month and -12.1% year-over-year decrease. The index, powered by Gearfire, provides retailers, distributors, and manufacturers with accurate new firearm sales data from over 2,000 U.S. retailers to guide production and inventory decisions.

The NSSF-adjusted NICS figure for December 2025 was 1,587,049, representing a 3.4 percent decrease from December 2024. Annual 2025 NSSF-adjusted NICS checks totaled 14,612,314, down 4.1 percent compared to 2024, with Texas, Florida, and California leading in adjusted checks.

Liberty Safe announced 25 new dealer locations in 2025, building on 40+ dealers added in 2024. CEO David Foley and CRO Donny McKay emphasized the company's commitment to supporting dealers with U.S.-made products, marketing programs, and enhanced dealer tools.

Janette Palmer has rejoined 1791 Outdoor Lifestyle Group as Vice President of Sales. Palmer brings extensive industry experience from previous roles at Rock Ridge Outdoors, Crimson Trace, HIVIZ Shooting Systems, and Michaels of Oregon. She will lead sales efforts across all channels to meet growing distributor and retailer demand.

Silent Steel USA announced that former U.S. Navy SEAL Justin Sheehan has joined as Vice President of Combat Capabilities & Law Enforcement Programs. Sheehan, who served with SEAL Team 2 and SEAL Team 6, brings extensive special operations and combat medicine expertise. He will lead combat capability initiatives and expand partnerships with military and law enforcement professionals.

GrabAGun Digital Holdings Inc. announced it is the first major firearms retailer to accept Bitcoin (BTC), USD Coin (USDC), and Tether (USDT) payments on GrabAGun.com. CEO Marc Nemati stated the initiative targets digitally native consumers and demonstrates the company's commitment to innovation while maintaining regulatory compliance.

Colt CZ Group SE successfully closed its acquisition of 51% stakes in Synthesia Nitrocellulose and Synthesia Power for CZK 10.0 billion, strengthening control over key ammunition production materials. Kaprain Chemical Limited became Colt CZ's third largest shareholder with a 9.86% stake.

WOOX, an Italian-made gunstock, axe, and knife manufacturer, announced Brian Matthews as National Sales Manager. Matthews will oversee domestic sales and report to CEO Ben Fleming, bringing extensive outdoor industry experience from Advanced Armament Corporation and BPI Outdoor.

American Sniper announced a strategic partnership with Maschmedt & Associates to expand retail presence across 23 western states. The collaboration will launch new tactical products including knives, gloves, and backpacks, with support from AGE Retail Partners managing the brand's retail expansion and the TACK-F Foundation receiving financial support.

Tactical Target Systems is seeking a sales representative group to expand its national presence and strengthen relationships with dealers and ranges. Founder Don Robertson emphasizes the company's commitment to partnering with rep groups that value growth, long-term relationships, and integrity.

Christensen Arms announced Shane Meisel's appointment as President effective January 1, 2026. Meisel, an industry veteran, will lead the precision firearms manufacturer through its next growth phase, succeeding interim president Matt Fleming.

HeadHunters NW completed an executive search resulting in Dr. Todd Adkins' appointment as Executive Director of the Oregon Hunters Association. Dr. Adkins brings 30 years of hunting and conservation experience, including previous roles at Sportsmen's Alliance and the NRA-ILA, and will lead OHA's transformation and growth.

Bowtech Archery appointed Colin Legge as Executive Vice President of New Products and Innovation. Legge brings entrepreneurial experience, technical archery expertise, and financial acumen from founding The Carriage Archery Club and working in banking and energy sectors.

Traditions Performance Firearms, based in Old Saybrook, CT, is hiring a National Sales Manager to oversee nationwide sales strategy and revenue growth. The role requires firearms industry experience, leadership skills, and knowledge of distributor relationships. Interested candidates should submit resumes to jobs@traditionsfirearms.com.

MarketTime, a leading B2B commerce platform serving over 400 sales agencies and 11,000 manufacturer brands, is hiring a Business Development Representative to drive expansion into new vertical markets. The role involves market research, lead generation, and collaboration with growth and sales teams.

Major League Fishing Saturdays returns to Outdoor Channel every Saturday from 12-4 p.m. ET, featuring the Major League Fishing Bass Pro Tour and Team Series. Programming is also available on MyOutdoorTV for on-demand streaming.

Pursuit Channel announces the return of Strike Zone Tuesdays, its flagship prime time fishing programming block featuring shows like Jimmy Houston Outdoors, National Walleye Tour, Scott Martin Challenge, and Hank Parker's Outdoor Magazine. The lineup delivers tournament competition and expert angling content every Tuesday night starting at 7:00 p.m. ET.

Sturm, Ruger & Company, Inc. announces the launch of Ruger Harrier rifles, a re-engineered line of modern sporting rifles manufactured at Ruger's Hebron, Kentucky facility. The initial offerings include two 5.56 NATO models featuring mil-spec receivers, free-floated handguards, and enhanced reliability components designed for superior fit and aftermarket compatibility.

Remington Ammunition announces new centerfire rifle and handgun additions for 2026, including three 7mm Backcountry loadings, new Subsonic Rifle and Hard Cast product lines, and expanded Core-Lokt PSP and Core-Lokt Handgun options. Products will debut at the 2026 SHOT Show in Las Vegas.

Sightron announced the SV 8x42 ED Binoculars designed for hunters, shooters, and observation enthusiasts. The binoculars feature a wide 70° apparent field of view, ED objective lenses for sharp images, fully multi-layer coated lenses, and waterproof construction with a Lifetime Performance Guarantee.

BPI Outdoors and Bergara Rifles unveiled the Cima Pro, a Premier Series rifle featuring advanced carbon technology, a TriggerTech trigger, and the ST2 Muzzle Brake. Available in multiple calibers including 22 Creedmoor and 25 Creedmoor, the rifle weighs 5.7 pounds with an MSRP starting at $3,099.

Sturm, Ruger & Company, Inc. announces the return of the iconic Ruger Red Label III over/under shotgun, built by Connecticut Shotgun Manufacturing Company. The 20-gauge shotgun features premium walnut stock, inertia-operated single trigger, and is designed for upland hunting, skeet, sporting clays, and waterfowling.

Derya Arms announced the TM22 Flash, a tactical semi-automatic .22LR rifle designed for recreational shooting with an MSRP of $249. The lightweight rifle features an 18" rifled barrel, full top rail, M-LOK forend, adjustable stock, and includes two 10-round magazines, with compatibility for 15-round and 25-round aftermarket options.

Ol'Man Outdoors introduces the Clamp Down Jaw System and Stabilizer Truss System for ladder stands, enhancing safety and expanding hunting opportunities. These technologies enable secure tree attachment and improved stability across multiple Ol'Man ladder stand models including Big Daddy, Final Shot, and Skyscraper.

Beretta introduces the A300 Ultima semi-automatic shotgun in two Mossy Oak camouflage patterns for waterfowl season. Available in 12-gauge and 20-gauge, the shotgun features Kick-Off recoil reduction, enlarged loading ports, and reliable gas-operated cycling, with an MSRP of $1,079.

Kinetic Development Group has transitioned its MREX15 rail for the FN SCAR 15P into full-scale production following a successful soft launch. The compact rail, machined from 6061-T6 aluminum and weighing 2.6 ounces, is now available through KDG's distributor partners and authorized dealers, reinforcing the company's commitment to the FN SCAR platform.

Real Avid has launched four comprehensive Master Pistol Collections designed for pistol shooters and conceal carry users. The kits include the Master Pistol Maintenance Collection, Master Pistol Cleaning Collection, and platform-specific collections for Glock and 1911 pistols, featuring specialized tools like sight pushers and smart mats.

BPI Outdoors and Bergara Rifles unveiled the BTi30 suppressor, a USA-manufactured precision tool featuring swappable vented or sealed end caps, HUB-compatible mounting, and external fluting. The suppressor reduces point-of-impact shift by up to 25% and is available in three Cerakote finishes with a $1,099 MSRP.

German Precision Optics (GPO USA) launched the PASSION™ HDi riflescope line, featuring HD glass, fiber-optic micro-dot illumination, and third-turret parallax adjustment at price points from $349.99 to $449.99. CEO Mike Jensen emphasized the scope delivers premium optical performance while eliminating unnecessary complexity for hunters and shooters.

BANISH Suppressors unveiled the BANISH 556, an advanced 5.56 NATO/.223 Rem. suppressor featuring controlled-flow technology for sound and flash reduction. The full-auto-rated suppressor uses metal additive manufacturing and Inconel construction, priced at $999 with lifetime warranty.

KRISS USA announced the release of the KRISS Vector Gen 3 Two-Tone variant featuring a Black upper receiver and Flat Dark Earth lower receiver, available exclusively through Lipsey's. The Two-Tone configuration is offered across Carbine, Pistol, and Short-Barreled Rifle models with MSRPs ranging from $1,499.99 to $1,749.99.

NEXTORCH North America announced the launch of the TA30D Tactical Flashlight, delivering 2200 lumens with a 448-yard beam distance. Featuring an advanced Ultra Thermal Buffer system and patented One-Step-Strobe capability, the compact tactical light is designed for law enforcement, emergency responders, and tactical professionals, priced at $99.99.

EchoCore Suppressors announced an exclusive distribution agreement with Silencer Shop, making all five EchoCore models available through Silencer Shop's national dealer network. The partnership includes the award-winning Sector 5.56 Full Size and Sector 5.56 Compact suppressors, now in-stock and shipping.

FALCO Holsters launches three new pocket holsters: the A226 leather wallet holster, A913 Kydex pocket holster, and AX93 carbon fiber pocket holster. Each model offers distinct materials and draw methods designed for minimalism and reliable everyday concealed carry performance.

Kimber Mfg. unveiled four compensated 2K11 models in January 2026, expanding its 2K11 platform with full-size and Pro-size configurations in black and stainless finishes. The new lineup features integrated compensators, carbon fiber grip modules, and partnerships with Stan Chen Customs® and TAG Precision for enhanced performance.

Iron Valley Supply announced it is now an official provider for Legend Outdoor Gear, offering pistol and rifle cases, cleaning kits, range bags, slings, and accessories. The Birmingham, Alabama-based distributor serves the shooting sports and outdoor community.

Ol'Man Outdoors launches two new tripod models: the Tracker Portable 10' Tripod (OT-700) for mobile hunters and the Steward Deluxe 15' Tripod (OT-701) for extended positioning. Both feature 360-degree swivel chairs, steel construction, and integrated concealment options including Realtree Edge camo.

Blazer by CCI Ammunition announced new 2026 handgun loads including a Clean-Fire Suppressor line with subsonic velocities, plus new Jacketed Hollow Point and Full Metal Jacket offerings. Products will debut at the 2026 SHOT Show in Las Vegas.

BPI Outdoors/Bergara Rifles introduces the Platinum Stalker, a wood-stocked rifle built on a pepper-colored laminate Monte Carlo stock with stainless Cerakote finish. Featuring caliber offerings from 6.5 Creedmoor to .375 H&H, a TriggerTech Primary trigger, and weighing 6.75 pounds, the rifle starts at $1,899.99.

Knight & Hale Game Calls announces expansion of its Run N' Gun® turkey vest line with four new models: the Run N' Gun® 100 Chest Rig in Mossy Oak® Greenleaf, Run N' Gun® 150 Chest Rig in Mossy Oak® Original Bottomland, Run N' Gun® 200 Turkey Vest in Realtree® Legacy, and Run N' Gun® 300 Turkey Vest in Mossy Oak® Full Foliage and Original Bottomland, each designed for mobile hunters with lightweight comfort and smart storage solutions.

TriStar Arms unveiled the Upland Hunter Thumbhole Stock, a 20-gauge over/under shotgun weighing approximately six pounds. The shotgun features chrome-lined barrels, a ventilated rib with fiber optic front sight, and dual choke capability for versatile hunting scenarios, with an MSRP of $879.00.

Silent Steel USA, based in Livingston County, MI, has launched the 9mm Streamer Series of suppressors designed exclusively for Pistol Caliber Carbines. The new lineup features three variants with proprietary FLOW-IQ™ technology and is priced from $999.00 to $1,499.00.

Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.

Mossberg launches the 940 Pro Waterfowl shotgun in Realtree Legacy camo pattern with optic-ready receiver capabilities. The shotgun will be the exclusive waterfowl gun featured by HALO Waterfowl across all channels during the 2025–2026 season, with an MSRP of $1,246.

Federal Ammunition will launch over 25 new shotshell offerings in 2026, including Rob Roberts Raptor waterfowl loads, All-American competition loads, and Realtree 40th Anniversary Special Edition turkey loads. Products will debut at the 2026 SHOT Show in Las Vegas.

NSSF is hosting the 5th Annual Governors' Forum at SHOT Show 2026, featuring governors including Sarah Huckabee Sanders, Brad Little, Greg Gianforte, Jim Pillen, Joe Lombardo, and Mark Gordon. The forum, moderated by Shermichael Singleton, will discuss the firearm industry's importance and Second Amendment rights on January 21, 2026.

Kovix will exhibit at the 2026 SHOT Show in Las Vegas. The company will showcase its Timberline suppressor family and unveil new Badlands stainless-steel suppressors, with Director of Sales Jimmy Bell and CEO Luke Hanson highlighting the brand's commitment to quality and hearing safety.

Derya Arms, a firearms manufacturer with operations in Türkiye and the United States, will exhibit at SHOT Show 2026 at the Venetian Expo, Booth 13822. The company will highlight its dual factory expansion and unveil new product launches alongside its established lineup including the DY9Z, DY9, DY12, and TM22.

Armasight, a leader in professional-grade thermal and night vision technology, will exhibit at the 2026 SHOT Show January 20–23 in Las Vegas. The company will showcase its latest thermal and night vision solutions at booth #80707 in the Caesars Forum.

Samson Manufacturing is hosting a giveaway at SHOT Show 2026 booth #70737, where attendees can find hidden toy soldiers for chances to win limited-edition patches and custom accessories including handguards, foregrips, backup sights, and M-LOK® items.

The Archery Trade Association announces the return of the Archery & Bowhunting Supershow on January 9–10, 2026, at the Indiana Convention Center in Indianapolis. Mossy Oak will be showcasing its latest patterns and products and attendees can meet representatives, explore Mossy Oak brand partners' merchandise, and gain insight into how the brand supports the hunting and outdoor community.

Barnett will showcase its 2026 product lineup at the Archery Trade Association Trade Show on January 7-10, 2026, at the Indiana Convention Center in Indianapolis. The company will feature expansions to its Raptor, Wildcat, and XPX series crossbow lines at Booth #2047 and S16.

Gearfire will showcase archery-focused solutions at the 2026 ATA Show in Indianapolis (January 7-8). The company is expanding capabilities to address long-standing technological gaps for archery retailers, offering turn-key eCommerce, a curated product catalog, and distributor integration services.

Orchid, a leading FFL technology provider, will exhibit at the 2026 Camfour Dealer Show January 10–11 in Fort Worth, Texas. Specialists Toni Hendrickson and Cami Gemini will demonstrate Orchid's integrated POS, eCommerce, compliance, and inventory solutions. Attendees can enter to win up to $5,000 in software credits at Booth #13.

Millennium Treestands is showcasing its 2026 product line at the Archery Trade Show (ATA) in Indianapolis, January 6-11, 2026. The company, part of Millennium Outdoors, will display innovations in treestands and outdoor gear at booth #1347.

Liberty Ammunition will showcase its latest ammunition lineup at the 2026 Camfour event on January 10 & 11 in Fort Worth, Texas. New products include Bear Country, SPIKE, and several new rifle calibers. CEO Gary Ramey highlights Liberty's superiority and dealer support materials at Booth 22.

Celerant Technology is sponsoring and exhibiting at ATA 2026, powering the pop-up shop with its Cumulus Retail software for the fifth consecutive year. The system integrates STAR Micronics' mPOP hardware and WorldPay's mobile payment processing to create a seamless checkout experience for archery dealers.

Ol'man Outdoors will exhibit at the 2026 Archery Trade Association Show in Indianapolis, January 6-11, 2026, at booth #1341. The company will showcase its hunting and outdoor equipment lineup, including its patented treestand systems and safety products.

WE Knife will showcase its latest innovations at the Archery Trade Association Show from January 7-10, 2026, at the Indiana Convention Center in Indianapolis. VP Marketing & Business Development Seth Ercanbrack invites dealer partners and enthusiasts to visit Booth #1965 to explore the company's award-winning product portfolio.